Restoring the human side of healthcare with direct physician access, same-day visits, and personalized care.

Direct Primary Care & Lifestyle Medicine

Trusted partner in your health journey

Services We Offer

Proactive care designed around you

  • Preventative Care

  • Lifestyle Medicine

  • Weight Management

  • Hormone Therapy

  • Menopause Care

  • Chronic Disease

  • Cardiometabolic Health

  • Endocrine Health

  • Digestive Health

  • Respiratory Care

  • Men’s Health

  • Acute Care

  • Cancer Prevention

  • Stress Management

What we offer

Better care for a better life

Explore our services and discover the benefits of becoming a member.

Monthly Membership

Membership benefits

  • Access – Direct access. Timely care.

  • Presence – More time. Better conversations.

  • Prevention – Stay healthier for longer.

  • Partnership – Care built on trust.

  • Clarity – No surprises. No insurance confusion.

Why choose us

Medicine, as it was meant to be

Athena Direct Primary Care & Lifestyle Medicine delivers a new standard of primary care: evidence-based, prevention-focused, and rooted in lifestyle medicine. With transparent pricing and direct access to your physician, we make quality healthcare simple, personal, and effective.

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    Care Built on Time & Trust

    Unhurried visits, direct access to your care team, and a relationship-centered model that puts your health first.

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    Proactive Care for Lifelong Health

    Root-cause, prevention-focused and lifestyle medicine—advanced labs, comprehensive assessments, and personalized plans designed to support long-term balance and vitality.

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    Access That Actually Feels Accessible

    Same-day or next-day visits and direct communication when you need it—without gatekeepers or long waits.

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    Evidence-Based Partnership in Care

    Modern, science-driven medicine delivered with humanity—guidance, continuity, and support through every stage of life

Meet the physicians dedicated to listening, guiding, and partnering with you for better health.

Dr. Laura Petrescu

Founder & CEO, Physician

MD, CPE, MSCP, DipABLM

Dr. Laura Petrescu is a triple board-certified physician and founder of Athena DPC, the Rochester area's first Direct Primary Care practice. With over 20 years of experience, she delivers personalized, prevention-focused care built on time, trust, and lasting patient relationships. Her clinical focus includes women's health, menopause, and metabolic wellness. Learn More >

Meet your physicians

Exceptional care by exceptional physicians

Dr. Carl Covey       

Physician

MD, CAQSM, FAAFP, DipABLM

Dr. Carl Covey is a triple board-certified physician in Family Medicine, Sports Medicine, and Lifestyle Medicine with more than 20 years of clinical and academic experience. He combines evidence-based medicine with a personalized approach. His clinical interests include musculoskeletal health, chronic disease prevention, and lifestyle medicine. Learn More >

What to Expect

Your health journey starts here

  • 01/

    Free Meet and Greet

    An optional 30-minute conversation to ensure we’re the right fit for each other—aligning expectations, values, and care needs.

  • 02 /

    Membership Enrollment

    Sign up to become a member and complete our New Patient Enrollment forms

  • 03 /

    Comprehensive Intake Visit

    A 60-90 minute in-depth appointment to review your history, concerns, goals. Comprehensive labs will be ordered based on this visit.

  • 04 /

    Lifestyle Medicine Consult & Care Plan

    A lifestyle medicine consultation where we will review your personalized treatment plan, based on your lab results, intake history and goals

  • 05/

    Personalized Ongoing Care

    Ongoing, personalized care including lifestyle health consultations as needs arise, and acute sick care, with direct physician access.

View testimonials

What our patients say about us

★ ★ ★ ★ ★ Rated 5 Stars on Google

Frequently Asked Questions

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Schedule your free consultation and learn more about how we can support your goals.