Restoring the human side of healthcare with direct physician access, same-day visits, and personalized care.
Direct Primary Care & Lifestyle Medicine
Trusted partner in your health journey ™
Services We Offer
Proactive care designed around you
Preventative Care
Lifestyle Medicine
Weight Management
Hormone Therapy
Menopause Care
Chronic Disease
Cardiometabolic Health
Endocrine Health
Digestive Health
Respiratory Care
Men’s Health
Acute Care
Cancer Prevention
Stress Management
What we offer
Better care for a better life
Explore our services and discover the benefits of becoming a member.
Monthly Membership
Membership benefits
Access – Direct access. Timely care.
Presence – More time. Better conversations.
Prevention – Stay healthier for longer.
Partnership – Care built on trust.
Clarity – No surprises. No insurance confusion.
Why choose us
Medicine, as it was meant to be
Athena Direct Primary Care & Lifestyle Medicine delivers a new standard of primary care: evidence-based, prevention-focused, and rooted in lifestyle medicine. With transparent pricing and direct access to your physician, we make quality healthcare simple, personal, and effective.
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Care Built on Time & Trust
Unhurried visits, direct access to your care team, and a relationship-centered model that puts your health first.
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Proactive Care for Lifelong Health
Root-cause, prevention-focused and lifestyle medicine—advanced labs, comprehensive assessments, and personalized plans designed to support long-term balance and vitality.
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Access That Actually Feels Accessible
Same-day or next-day visits and direct communication when you need it—without gatekeepers or long waits.
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Evidence-Based Partnership in Care
Modern, science-driven medicine delivered with humanity—guidance, continuity, and support through every stage of life
Meet the physicians dedicated to listening, guiding, and partnering with you for better health.
Dr. Laura Petrescu
Founder & CEO, Physician
MD, CPE, MSCP, DipABLM
Dr. Laura Petrescu is a triple board-certified physician and founder of Athena DPC, the Rochester area's first Direct Primary Care practice. With over 20 years of experience, she delivers personalized, prevention-focused care built on time, trust, and lasting patient relationships. Her clinical focus includes women's health, menopause, and metabolic wellness. Learn More >
Meet your physicians
Exceptional care by exceptional physicians
Dr. Carl Covey
Physician
MD, CAQSM, FAAFP, DipABLM
Dr. Carl Covey is a triple board-certified physician in Family Medicine, Sports Medicine, and Lifestyle Medicine with more than 20 years of clinical and academic experience. He combines evidence-based medicine with a personalized approach. His clinical interests include musculoskeletal health, chronic disease prevention, and lifestyle medicine. Learn More >
What to Expect
Your health journey starts here
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01/
Free Meet and Greet
An optional 30-minute conversation to ensure we’re the right fit for each other—aligning expectations, values, and care needs.
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02 /
Membership Enrollment
Sign up to become a member and complete our New Patient Enrollment forms
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03 /
Comprehensive Intake Visit
A 60-90 minute in-depth appointment to review your history, concerns, goals. Comprehensive labs will be ordered based on this visit.
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04 /
Lifestyle Medicine Consult & Care Plan
A lifestyle medicine consultation where we will review your personalized treatment plan, based on your lab results, intake history and goals -
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Personalized Ongoing Care
Ongoing, personalized care including lifestyle health consultations as needs arise, and acute sick care, with direct physician access.
View testimonials
What our patients say about us
★ ★ ★ ★ ★ Rated 5 Stars on Google
Frequently Asked Questions
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Direct Primary Care (DPC) is a healthcare model where you receive comprehensive primary care directly from your personal physician through a simple monthly membership. This includes office visits, telemedicine, and ongoing care—without insurance billing or hidden fees.
By removing insurance from the exam room, DPC allows for longer visits, direct access to your doctor, and care that’s focused on prevention, relationships, and long-term health.
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Lifestyle medicine is an evidence-based approach to care that focuses on addressing the root causes of illness and supporting long-term health. It recognizes that nutrition, movement, sleep, stress, relationships, and daily habits play a powerful role in how we feel—and how well we stay.
At Athena Direct Primary Care & Lifestyle Medicine, lifestyle medicine is integrated into your medical care, guided by science and personalized to you. It’s not about quick fixes—it’s about proactive, practical changes that help you stay well, now and for years to come.
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Athena Direct Primary Care uses a membership-based model that allows us to work directly for you, not an insurance company. By removing insurance billing and its administrative demands, we’re able to spend more time listening, explaining, and building meaningful relationships with our patients.
This approach reduces overhead, protects patient privacy, and allows us to deliver thoughtful, timely, and affordable care—without rushed visits or bureaucratic barriers.
You’ll still use insurance for medications, labs, imaging, specialists, and hospital care.
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The monthly membership fee is often comparable to what many people pay for a cell phone plan. For that fee, you receive direct access to your physician, and any primary care services that can be done in-office are included. No surprise charges.
Membership options and the most up-to-date pricing can be found on our Services page.
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You should have some type of medical insurance or medical cost-sharing for any ancillary testing, imaging, medications, specialist consultations or hospitalizations that you may require. You may continue to use the same pharmacy, laboratory or imaging center that you like and accepts your insurance. We will order all medications or imaging that we medically necessary for you the same way the traditional primary care practice does.
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There are no commitments and you may cancel at any time. We do not want you to have to stay with us if you don’t like it. However, if you choose to join again, there is a $350 re-activation fee.
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In providing comprehensive care with unprecedented access, we strive to prevent or reduce hospitalizations and need for specialty referrals. In those instances where those types of care are required, we will certainly continue to serve you during your hospital stay or to work closely with any specialist. In some cases, depending on the level of care and the sorts of expertise required, we may rely on those specialized caregivers to manage your treatment.
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By all means, yes! Because illness and injury do not respect regular clinic hours, you may call your physician any day, at any hour for urgent matters. You may also use secure text or email to contact your physician directly for non urgent matters. We will make every effort to reply within 24hours. Always call 911 for medical emergencies!
Schedule your free consultation and learn more about how we can support your goals.